Urbana

UX
Interaction Design
1 month

Mobile application incentivizing community participation in urban planning through behavior-change methods.

Increasing community participation is a heavily researched problem in civic studies. Urbana is an app utilizing behavior-change interventions to foster and reward community planning and interaction. The app aims to increase civic engagement among gen-Z and millennial populations.

Focus   |  UI/UX, Behavioral change design, Design Research                    Duration  |  1 Month
Tools   |  Proto.io, Adobe Xd, Illustrator, Photoshop  

Process

Problem
Identification

Research
& Surveying

Ideation

Prototype

User Testing & Feedback

How do we inform constituents about community infrastructural changes and incentivize them to influence the direction of these developments?

Research

Through research, I was able to conclude that gamifying civic engagement leads to higher user retention. Combining as a social platform integrates emotional attachment. Seeing peer activities and engagement incentivizes the individual to also participate.

Would you want to know about infrastructural changes near you?

How do you feel when interacting with local community representatives?

I surveyed 34 people, ages 15 to 54 with an even mix of Generations X, Y, Z, and Boomers. The responses bolstered the argument that younger generations are less civically involved.

Ideation

Key Functions

Project Information

Infrastructural projects around you: Read about the planning organization(s), see potential locations, time window for public feedback.

Voting

Vote for or against a project, see vote results, gain rewards for voting. Exchange for "Vote Points" to vote in other communities.

Comments

Read or submit comments on the project, see feedback from community leaders and local representatives.

Project Curation

App utilizes algorithms to show user projects they may be interested in.

Heading

Information Architecture

Ideation

Key Functions

Project Information

Infrastructural projects around you: Read about the planning organization(s), see potential locations, time window for public feedback.

Voting

Vote for or against a project, see vote results, gain rewards for voting. Exchange for "Vote Points" to vote in other communities.

Comments

Read or submit comments on the project, see feedback from community leaders and local representatives.

Project Curation

App utilizes algorithms to show user projects they may be interested in.

Heading

Information Architecture

Prototype

Verification

To vote for projects, a valid state ID must be scanned to verify that the user is a member of their community.

Personalization & Curation

Users input their most visited locations so the app can find projects nearby.

Users also select their initial interests so the app can curate projects for them.

Map View

Users can view projects on a draggable map based on their current location. They can tap on project pins to participate in project voting.

List View

Users can view projects in a list. This allows users to filter projects. They can also change the location and view projects elsewhere.

Profile

Users view their ranking (trustworthiness). Level up by giving feedback to projects. Exchange points for "Vote points" to be used in communities tied to your most-visted locations.

Looking Forward

To continue research, I will be looking at the UX of the organization-side, specifically government and NGO institutions. I will understand how organizations post projects and what motivates them to do so - whether it is commercially or process-oriented.

Interactive Prototype

Thank you for reading :)